Home page or Front Page of your Website is like the face of your company and with regard online shop its like someone judges a book by its cover. Almost any visitor who accesses your site, even on secondary pages, it is high percentage of chances that he will also make the visit to your home page. Not only is design and functionality , there are also other elements necessary to provide value to your Site. There are three fundamental nuances when designing a Home or Front Page :
- Attract and captivate the attention of visitors.
- Teach visitors about your brand identity.
- Encourage users to visit the other pages of the website.
Elements of a Front Or Home Page
A clear value proposition
In other words, the ” who ” and ” what “. Most visitors entering a website want to see there first page. If you are not able to understand what your business, chances are slim to stay. You can include a brief introduction , short, what offers your company or business , as well as a slogan striking.
Optimized for various devices
In previous articles and, for years, I’ve been advising designing Responsive Web pages . In the world of technology where everything is done for mobile , not having a mobile – optimized website will make your business is lagging behind. The mobile optimization will make sure that your page will be accessible from any device. Today, the 60% of users already use your smartphone to navigate. Draw conclusions yourself.
In addition, a website optimized for mobile improves navigation and avoid annoying popups , animation or unnecessary images and content superfluous. Of course, this involves applying best practices in order to maintain a website optimized for mobile .
We do not want a user to access our Home Page and become disoriented and not know which place to go. We must ensure our Front Page intuitive navigation, the user does not spend even half a second to think where he is wondering. We should have simple buttons , with fair but very clear, inviting the user to continue browsing our site.
Hit with Colors
The colors can influence the attention of visitors psychologically . When you are choosing a color for your website, try to choose one that matches your brand identity. Often, the choice of color , wrong can scare away visitors . It’s no nonsense, choosing a color suitable is also a way to communicate with customers .
It is important to keep at bay the flashy colors or visually annoying. We will always the white and grayscale to play, neutral colors that will help us to mix properly.
The sources can create the same psychological impact of colors. Therefore, when you are choosing a font for your website, make sure it fits the nature of your business or theme. In this sense we have to be clear about when to use elaborate fonts or simple sources . For continuous reading for example, an article Blog-, it is always recommended a single source. It is also important not to mix too many sources in the Home , in order to maintain uniformity.
The text is not enough to ” dress ” the Home Page of our website. The user feels more comfortable when engaged and images interesting around. This is exacerbated when we refer to e – commerce and we want to sell our product, an image striking is a great start.
Elaborating on this last point, if we want to strengthen our image brand, it is advisable to hire a graphic designer and, for the same reason, if we want our products to be bold and move the user the highest quality , it is highly advisable to have one professional photographer .
By following the simple items listed above, we will have a Front Page or Home of our proper site. As a final tip I recommend, before launching into designing our Front Page , take a look at other similar to what we are going to make, in order to observe how they have used each of the tips presented here.